social @ edu

Exploring strategies for social media in higher education

Open Thread: 2014 Goals and Inspiration

Happy-New-Year-2014

 

Happy (Belated) 2014 Social @ Edu Readers!  We’d like to try something different for the new year – open up our blog to all of you via an open thread post.  In the comments below, please share what your social media/technology goals are for the year ahead and where you turn to for inspiration.  We’re excited to hear from all of you and get a discussion going to inspire one another!

 

Awesome Article Alert: One Stat that Explains Why Instagram Is Adding Ads

Is your department on Instagram? If you’re not, you may want to consider joining because “nearly one in five adult cellphone owners uses the app”, according to One Stat that Explains Why Instagram Is Adding Ads, which came out yesterday.

instagram

A colleague shared this stat, which comes from the Pew Internet and American Life Project (if you don’t know about this already, bookmark the site now) and it got my attention for a few reasons:

1) That is a LOT of people on Instagram.  The author, Alex Fitzpatrick, captured just why this is a big deal: “Go ask five random people with cellphones (so pretty much anybody, considering 91% of American adults own a cellphone), and at least one of them is likely to say they use Instagram.” So yeah, I agree Alex, that does explain why Instagram is adding ads.  Everyone is on there!

2) I’m a member of the Instagram-ing club.  My department launched an Instagram account this fall to share pictures of our office activities and big events.  While we’re only at 41 followers, we’re excited about the possibilities. For example, we had students share their interview outfits and tag our account to grow followers.  We had 8 students participate.  That’s not a ton, but 8 students is a solid place to start, especially when their own friends liked their Instagram photos (read: viral marketing). Now that Instagram also offers videos, we hope to capture advice from students and alums, too.

3) It’s time to get visual. Instagram helps share your department’s identity in a visual manner (as I discussed a while back in my Pinterest post). Furthermore, if you tag your photos appropriately, you can join in the institution’s identity as a whole which is good for branding, plain and simple. At my institution, I see what the main university account uses as hashtags and I make sure to include those when I post.

What are your thoughts on the Time article? Is your department or school on Instagram? We’d love to hear about your experience and see how you’re using the platform!

by Shannon

Guest Post: The 21st Century Study Abroad Student and Technology

We’re excited to welcome Tiana Tucker as our first guest blogger for the 2013-2014 edition. Tiana is the community manager for an online masters in nursing program, Nursing@Simmons, from the Simmons School of Nursing and Health Sciences. She previously worked for the Danish Institute for Study Abroad as an Online Marketing Assistant in Copenhagen, Denmark. Feel free to connect with Tiana on LinkedIn andTwitter. Want to guest blog for us like Tiana? Let us know. 

There was a time when parents awaited the arrival of postcards and letters via snail mail from a student studying abroad. Today, communication is much more immediate with students posting a photo to Instagram or a status update to Facebook about their arrival minutes after touching down in a new country.

Social media use and consumption accounts for a much larger part of college students’ time than most other age groups. Therefore, it’s no surprise that social media continues to play a significant role in students’ lives throughout the entire study abroad experience from the moment a student receives acceptance into a program up until the student returns to their home university.

Connecting Students Before, During, and After Study Abroad

At the Danish Institute for Study Abroad, new students were invited to join a Facebook group created for their semester’s study abroad class before each semester. Pre-departure staff members monitored each Facebook group before students arrive and then handed them off to their colleagues on the student services team based in Copenhagen. Students often planned pre-departure city outings, airport gathering, and swapped stories about what they heard about the new country they would be living in during the upcoming semester. Study abroad staff members rarely ever had to chime in on conversations unless students had questions about housing, program scheduled events, or student visas, but the staff read every post. In general, the Facebook group helped the majority of students connect with one another before leaving their home university and in some cases find people to explore common interests with in their new city. Approximately 70% of the students abroad each semester would join the Facebook group, so it also benefited the organization as well in creating an alternative method for communicating information to students.

DIS FB Group

DIS Facebook Group

Reflection and Influence Through Blogging

A lot of students start blogs to allow family and friends at home the chance to keep up with their international adventures. Blogs are an excellent way for students to process and reflect on the interactions they have while spending time abroad.  With that in mind, we often recruited at least one student from each of our academic program to be featured on our website. Students were selected based on several criteria and we typically received more than 100 applicants for about 20 available positions.

Our bloggers were our storytelling superstars who became the face of their academic program for the duration of their time abroad. Each student blogger still owned their blog on whatever platform they selected in any style they desired. We only encouraged students to cover certain topics and provided them with an official student blogger badge to embed on their blog. Accepted students and those who were considering attending our program often consulted student blogs at some point in the decision making process. Some university study abroad advisors even used our students’ blogs as points of reference for students thinking of going abroad, but who wanted a clearer picture of what it was like to study abroad. Full year student bloggers regularly mentioned how new semester students often approached them and would complement their blog or attribute it as a reason why they decided to enroll.

Technology Proliferation and the Increase in Study Abroad Students

The number of U.S. students studying abroad today is three times the number of students who studied abroad two decades ago, according to research from the Institute for International Education. Word of mouth, both traditional and digital via unpaid online promotion, in addition to advances in communication technology has played a huge role in the increase in undergraduate students deciding to study abroad. A lot of our students referenced friends who studied abroad with our program before they applied that they remembered keeping up with on Facebook via status updates and photos as a factor in their interest in going abroad. The same students would also describe how friends who had gone abroad in previous semesters would return to campus raving about their experience studying abroad.

While some study abroad and higher education professionals criticize the proliferation of technology and the negative effects it has on U.S. students studying abroad, I don’t entirely agree. No one can expect students to completely unplug in the age of information, where millennials are used to being connected. I do agree that excessive use of social media and other communications tools can diminish the study abroad experience, but it can also be good when used in moderation. As long as students keep in mind that studying abroad is about relishing moments to step outside of their comfort zone to immerse themselves in an unfamiliar culture, then valuable life lessons in culture will happen.

3 Ideas for Your LinkedIn University Page

LinkedIn for Higher Education

LinkedIn recently launched a new product for higher education, University Pages.  I was very excited to a be a part of the beta test of this product at my university, and I think this page will be an important part of any institution’s social media strategy going forward.  Here’s why.

LinkedIn is widely known as the premiere destination for professional social networking.  I think Facebook, Twitter, Instagram, blogs, Pinterest and the like can be valuable tools to communicate and engage, but LinkedIn has a sophistication and reputation that makes it ripe for learning.  University Pages are being billed as the new central hub for an institution on LinkedIn, and all students and alumni “auto-follow” your institution’s page.  That means, virtually overnight, you may have thousands of followers on a network where professional development is the center of attention.

In addition, LinkedIn has updated its terms of service so that students ages 13 and up can join the network (as of September 12, 2013).  Translation: high school students can now join LinkedIn.  That’s important to note because LinkedIn’s University Pages allow easy access for LinkedIn users to get to the Alumni tool for any institution, effectively giving high school students a view into the long-term career outcomes of any school.  This information, coupled with an institution says and does on the network, could be vital in the admissions decision-making process for students and families.

How do we utilize this new page to its full potential?  Things are just getting started with University Pages, but here are my top 3 ideas:

1.) Involve the right internal stakeholders to build out a strategy.  This will differ by institution, but I think colleagues in areas like alumni relations, university communication, admissions and career services are key.  Alumni relations professionals are likely already deeply involved in using LinkedIn and would be helpful to know what engages alums.  University communications team members likely already have some great content that can be used to consistently populate the page.  Nobody at your institution will know prospective high school students like your admissions representatives.  And, finally, career services professionals might be the most active in engaging current students on LinkedIn.  I think this team of 4 would be a good place to begin.

2.) Consider posting outcome-oriented content on your page.  Successful student and alumni stories would be great updates for a page like this.  It’s important to differentiate posts on a LinkedIn page from those on a Facebook page.  While some content could be appropriate for both networks, users likely come to these networks with different intentions.  University Pages also allow administrators to “target” their updates, meaning they can create a post and have it appear in only the home feed for their institutions alumni or students, for example.

3.) Differentiate between your institution’s LinkedIn Group & Company Page.  Your institution may have a LinkedIn group that is used widely by members of your community.  This can still be a key communication vehicle, but your University Page may become a better place for ongoing announcements and updates, as it is a public page with aforementioned “targeted” updates.  I think it’s a good idea to transition the broadcast messaging talk out of groups (carefully, of course) in order to allow the groups to be a place for true discussion among members.  Company Pages have always been intended to be the method for organizations to attract your workforce, and so perhaps an institution’s Company Page can shift in that direction now.

social @ edu readers, have you turned on your LinkedIn University Page yet?  How are you planning to use it going forward?  I’d love to get a discussion going about how we can all make the most of this opportunity on social media.

By Kevin

Photo credit: Screenshot of university.linkedin.com

Higher Ed Marketing Journal Interview on Social Media

Social Media in Higher EducationI’m excited to share that, earlier this month, friend and co-founder of Circa Interactive, Clayton Dean, interviewed me for an article published on the Higher Ed Marketing Journal.  The article, Social Media and Higher Education: Interview with Kevin Grubb, is live now, and my 3 key takeaways from the piece are:

1.) Social media is no longer something we have to think of an addition to the long list of responsibilities at work.  Social media is a way you can do work – whether you work in admissions, career services or as a faculty member,

2.) To stay up to date on social media, consider adding a social marketing blog or professional association to the list of readings and events to attend.  Inspiration for great ideas may come from outside of higher education.  Check out our Stuff We Like page for some of our recommendations,

3.) Social media is a means to an end, not the end itself.  Research best practices, of course, but thinking creatively about how you can use it as a tool to communicate might have you coming up with a best practice yourself.

social @ edu readers, how are you seeing social media continue to integrate into your work in higher education?

By Kevin

Photo credit: flickr.com

Social @ Edu: 2013-14 Edition

Happy New Academic Year! Here at Social @ Edu, Kevin and I are looking forward to the academic year ahead. Today, we want to share a few things we’re excited about, and more importantly, find out what you are looking forward to for the 2013-14 school year.

newyear

The Career Counselor’s Guide to Social Media
How do you advise students and their professional use of social media? What factors, challenges and unique qualities should students consider with the big social media platforms?  Three of us set out to answer those questions and more this summer with NACE’s Career Counselor’s Guide to Social Media.  These guides focus on the big five platforms – Blogging, Facebook, LinkedIn, Pinterest, and Twitter -  and special considerations when advising students’ use of social media in their job search.  But, Kevin, Megan Wolleben (our writing partner for the guides and one of our favorite guest authors here) and I know the guides can do more than that – they can teach us all a little something about how to use social media for our own professional development, not just students’.  More importantly, they can serve as a resource any professional in higher education can leverage in student interactions. We hope all of you will take  a look, let us know your thoughts, and hopefully inspire you!

University Pages on LinkedIn
On August 19th, 2013, one of the largest social media platforms in the world launched a new product poised to change the face of professional networking. The platform? LinkedIn. The product? University Pages. The big deal? There are many reasons why this is big, but one that stands out is a new, user base – high school students.  High school students are on Twitter and Facebook already.  No biggie there. They are not, however, on LinkedIn, but will be by the end of this week. It is a game changer because this is the professional network.  Should high school students be worrying about their professional ambitions at 15?  As it pertains to college admissions, perhaps.  But, there are a lot of factors to consider – which is why this product is not just one that career services’ should be focused on.  Higher ed professionals concerned with access, admissions, and more should pay attention.

For those of us in career services, these pages offer our centers and schools the chance to showcase what sets us apart, what our alumni have gone on to accomplish, and connect with the future faces of our institutions.  It brings the missions of admissions, alumni relations and career services into one space, and that didn’t exist with Company Pages. We’re excited to see how University Pages impact use of LinkedIn and the effect of interactions between prospective and current students with alumni.

So, is this a good or bad thing? To us, it’s a good thing.  We also fully recognize the real answer will reveal itself with time. It will depend on the generational differences between LinkedIn users and their social media etiquette in their interactions.  And, it will depend on where you’re sitting – student, staff, access advocate, etc.  We’re excited to see how this plays out and where the conversation goes.

Guest Authors on Social @ Edu
We’re also extremely excited to welcome new voices to Social @ Edu this coming year, and welcome back past guest authors.  We’ve heard from an overwhelming amount of higher education professionals and those affiliated with the industry in the past year, and are frankly extremely flattered and humbled by the interest.  We want to encourage any higher education professionals who have a story to tell related to social media in higher education to get in touch!

These are a few things we’re looking forward to, but now it’s your turn. What are you looking forward to this year?

Conferences & Social Media: Amplified Professional Development

Yesterday, I returned from a trip to Orlando and an energizing conference where social media was ever-present.  I served as a guest blogger for the event, and doing so really got me thinking about social media’s role in conferences; how all of these ways to communicate amplify the professional development.  If you haven’t jumped in to social media at a conference yet, I strongly recommend you do.  Here are some of my observations in support of that recommendation:

If you can’t go to the conference…

You can still feel a part of it with social media.  Especially if the conference has a hashtag which you can use to follow the conversation. Also, you don’t even have to be on Twitter to search or tweets with the hashtag.  Just go to search.twitter.com and give it a spin.  This is a great way to find out what’s really going on at the conference.  You may get a silly tweet or two here and there, but many people who use the conference hashtag tweet about what they are learning.  Then, you can, too.  If the conference has a blog, check that out as well for continued learning opportunities and to get involved in the discussion.

If you are at the conference…

Photo of a large conference where social media can help you connect

How can I connect with people at a conference this large? Social media.

You can amplify the professional development opportunities at a conference using social media.  At the conference I just attended, there were well over 1,000 people there.  It would be impossible to think I could meet and speak with them all personally.  There’s also no way I could ever have that many conversations on social media either, but if I follow an event hashtag or communicate on it myself, there’s a good chance I will be able to find others attending who have similar viewpoints to mine.  Then, we can easily find a place & time to meet, and all of the sudden we are connecting in person, taking ideas to the next level.

I know there’s much more to it than this, so how have you seen social media amplify professional development at a conference?  Later this month, Shannon and I are the kick off speakers (virtually) at the Minnesota College & University Career Services Association, talking about “Emerging Technology, Social Media, and the Modern Career Center” – we’re looking forward to another opportunity to get social at a conference, even if we can’t physically be there.

Bonus to this post: I’m publishing a part of a post I wrote as a guest blog entry for the conference.  I was at the National Association of Colleges & Employers conference this past week, and here’s a part of an entry I wrote where social media comes in to play:

The Future of Career Services

This conference presentation centered around three major points, and I’ll give you the cliff notes version here to help you get a flavor of it.

The higher education landscape is dramatically changing.  Colleges & universities have limited resources and revenue.  The growth period for high school graduates is officially over, and will be in a decline for the next 10-20 years.  MOOCs, social media, and other technologies are shifting how work gets done and the expectations of students.  On top of that, there are several initiatives at the state and federal level that seek to define the outcomes or “ROI” of higher education.

Sounds pretty grim, yes?  I almost hid under my chair (…kidding).  In challenge, lies opportunity, and that’s there we, career services, come in.  Cue emphatic and uplifting trumpet sounds.

Now, we have the opportunity to define ourselves as campus-wide career services leaders, partnering with faculty who may need us more than ever.  For many, we may want to consider focusing on more than just the first-year experience, but consider the sophomore experience.  How are we providing support to students at a critical time in their academic lives – when many choosing or honing in on majors and some of the tough decisions?

Where could this all be going?  Tom Devlin provided some of his thoughts going forward, which included: online appointment scheduling with an interactive and customized response to the appointment scheduler’s needs.  So, when a student consider pre-med enters that in to their appointment notes for the counselor, a sort of “road map” for exploring pre-med options appears and suggests ideas for the student.  Tom suggests we may be focusing as much or more on internships as we are right now on post-graduate opportunities.  They are becoming the “first job” for everyone.  Perhaps we will develop better relationships with third-party providers who can help us perform some tasks we need to complete, but are not as high on our list of priorities.

What I thought was most interesting about this session was that Tom, Tom, and Marilyn opened up the floor to hear our thoughts and “predictions” for the future.  I’ll share mine and hope that it allows you to share yours on this blog in a comment.

One of my specialties is definitely social media.  Yes, I am a millennial, but no, I don’t spend all day on it – I promise.  Anyway, I teach a 1 credit class I created at Villanova on how students can use social media in their job searches.  What I am noticing from that, when I reflect on the bigger picture of a lot of their questions and concerns, is this.  We need to help students jump this psychological hurdle of looking at themselves as students to begin considering themselves as professionals.  With social media, the “personal” and “professional” world collide, and it happens for students faster and sooner than ever before.  Whereas one funny, perhaps not most impressing moment was private before, now it might be public and online for unknown others to view via social media.  If we can help students understand themselves, their skills, and their experiences as professional and valuable, they are much more likely to feel proud and confident talking about all of this online.  Then, they attract others with similar professional interests to them, and thus become better networked and viewed more favorably by those in seats of recruiting.

(For the full blog post, visit the NACE blog)

By: Kevin

A Year’s Worth of Social Media in Higher Education

It’s been exactly one year to the day since “social @ edu” first set out to explore social media in higher education.  Call us sentimental, but we can’t keep ourselves from thinking about all that’s happened during this time – on this blog, in social media, and in higher education.  From the incredible guests posts to Facebook going public to pressures mounting to keep tuition low while providing world class education, it’s been a tremendous ride.  Whether this is your first read of “social @ edu” or your tenth, thanks for joining us on the journey.

In the year ahead, we expect that social media will continue to be integrated deeply into higher education and will be a force in revolutionizing the way we teach and learn.  As such, we’re looking forward to continuing the conversation on this topic, with our eyes on a few specific ideas going forward:

  • MOOCs (massive open online courses) and their potential to disrupt higher education.  While it’s unclear how MOOCs will evolve, it is clear that there’s some potential in this movement.  And what about social media’s role?
  • Webinars, videos, and responsive websites.  As the need for mobile-friendly sites and on-demand learning increases, higher education needs to be aware of these things.  While we may not look at those three things as “social media,” it’s important to broaden our look at higher education to incorporate other emerging technologies as well.  Of course, social media can be a part of these too.
  • Reputation management tools for social media.  With social media, “personal” and “professional” identities are harder to separate than they are in real life.  New sites like BrandYourself, Reppler, and Qnary have come out to offer individuals suggestions or help in creating a professional online presence.  Where are the place for these going forward?  We have our career services hats on for this one.
  • Visual identity. Tumblr, Pinterest, and Instagram grew in popularity this past year, and their momentum is not slowing down anytime soon. How will universities address the visual demands created by these platforms as part of a modern  social media strategy?
  • International trends and best practices. Increases in student mobility, study abroad and international branch campuses have created an environment where it’s critical to collaborate with institutions around the globe. What can we learn from one another? How can we partner through social media and technology? We are excited to welcome more international perspectives here, and identify tools to facilitate these partnerships.

And, of course, we’re looking forward to talking with you, on and offline.  We’ve been fortunate to meet, consult, and speak with many of you since the start of this blog.  We’d love to keep that going, and invite you to contact us anytime.

If you know us at all, you knew this was coming… what do you think?  What are ideas in social media and higher education you are thinking about for the year ahead?  Maybe we can tackle them together!

Thank you for your readership, your comments, and for inspiring us to keep moving forward.  We look forward to more of it all with you.

- Kevin & Shannon

If Video Killed the Radio Star, Has Mobile Killed the Blogger?

Do you like sequels?  We do.  Especially this one: guest blogger, Megan Wolleben, returns to Social @ Edu.  Do you want to write a guest blog for Social @ Edu?  Tell us about it!

Megan Wolleben

Megan is an Assistant Director at the Bucknell University Career Development Center and the Program Director for Student Communications. Megan manages the social media and student marketing for the career center. Feel free to connect with Megan on LinkedIn and Twitter, or, if you are adventurous you can check out her musings on her Tumblr: Thoughts on a Bike

I’m wondering if blogs are just too much these days. I know that everyone is using their smart phone but the statistics that are coming out about mobile usage are sort of startling, and causing me to question things –like blogs.  I do not think the blog should be squashed, especially given the recent finding that blogs are strong influencers.  But I do wonder if perhaps we need to move to a format that allows shorter posts as well as a place where you can integrate pictures, quotes, and links easier – that’s Tumblr, right?

First, I started thinking: why did we start a blog in my office?

  1. When I started, our office was sending out a digest, of sorts, targeted to each class year with information and events they should know about. It was all text and you can imagine during a busy time – like September – how long this email became. No one read it.
  2. We needed a place to easily highlight events, resources, and tips.
  3. Our website has too much information on it which leads to the issue of not finding what you may be looking for – we needed a place to help direct people.
  4. My least favorite reason:  a “catch all.” We all have those kinds of drawers at home, namely in kitchens or desks.  Now we have it online. Content managers will know exactly what I mean by this.

If you look at the stats of what gets viewed and shared on Facebook it’s nearly all photos. These findings were part of the driving force of the latest Facebook redesign: it’s more visual. I have already felt the need to constantly have an image in blog posts, but that need has now turned into a requirement –one I cannot always fulfill. Between this trend, the rise of mobile, and the death of Google Reader I just don’t see a bright future for blogs.

Now I’m not forecasting the death of all blogs, although other people may be. I love what blogs offer and think they still very much have a place in the cyberworld; I’m just questioning the platform. All this talk of mobile has got me wondering where the place for text heavy blogs may be. Is there a place? I’m sure there will be some people that will be steadfast bloggers and steadfast blog readers. I can see cooking blogs staying in the WordPress/Blogger realm. But in light of this rapidly changing landscape I’d like to use the opportunity to take a look at the current state of career related blogs and to see what the future may hold.

Which brings me to my next question: Does anyone use Tumblr, professionally or personally? I use it on a personal level and really like it. I have actually been mulling the question of blogs over for some time and started a Tumblr to try it out. I hated it for at least the first 9 months. Now I’m a total convert. I’ve held back converting our university career blog into Tumblr for several reasons though. First and foremost, I don’t want a blog and Tumblr; I think you only need one or the other.  Another reason has been the potential backend work and the possible loss of years’ worth of blog posts (some of which may not be a bad thing). The final reason I’ve been hesitating is because I don’t think much of our student population is on Tumblr. This last point may not really matter that much as you can still see, read, share and enjoy posts on Tumblr without having an account or “joining” the platform. I’ve seen lots of sites that I think are a blog only to discover they are powered by Tumblr. I do think there are trade-offs between traditional blogs and Tumblr, but if no one is reading blogs anymore because the format is not conducive to mobile habits then the little things seem to be worth giving up. I’d rather have readers than a blogroll feature.

The number one reason I like Tumblr is its versatility.  Yes, it is positioned as a blog but it is set up for sharing quick links, pictures, or long posts. It doesn’t look odd if you only have 2 words to say about a link.  You can easily integrate instagram into Tumblr, you can add all your social profiles, and each post is already set up with easy ways to share a post via Facebook, Twitter or Pinterest.  To top it off, Tumblr offers a built in “follow” feature (top right of screen) that allows you to easily keep up with other Tumblrs you like without needing an RSS feed (although that is an option) or a reader service to help you keep track of posts.  And there is an app so it is already set up for the mobile world, and people LOVE apps.  Here are some screenshots of Tumblr to demonstrate what I’m discussing:

Sample of a Tumblr post

Here’s an example of what a post would look like on Tumblr from a really good blog I found through Andrew Gossen. You can see how easily it is to pull in and highlight other social media platforms and how to follow (or unfollow) in top right.

Screenshot of Tumblr dashboard

This is what your dashboard looks like. The dashboard is your RSS feed – it displays all the posts from the Tumblr blogs you follow. On the top right you can like or repost to your own Tumblr site.

Example of Tumblr's easy to share options

Tumblr has built-in features to easily share posts on other social networks.

So, fellow higher ed and career services folks, what do you think? Would you switch your blog to Tumblr? What are some issues you see? What’s holding you back? What’s moving you forward?

And while we are on this topic, I wanted to share this article by Mark Schaefer on what he thinks blogs may look like in 2020. Some of the key items he forecasts are already features of Tumblr.

Awesome Article Alert: Know your international student – Global or glocal?

Over the past few weeks, I have found myself engaged in various dialogues about higher education on an international level.  This is largely related to the recent series I organized, How the Internet Changed Career, and working with schools on the other side of the pond.  Speaking of which, the first part of the series was recorded and is available here; the second part will take place this Thursday, May 2nd, for any interested career services professionals out there.  Back to the matter at hand – international students.

I came across University World News’ article this morning on Facebook,  Know your international student – Global or glocal?  It reminded me, how would you characterize international students on your campus? How has the definition changed, especially due to technology? Are they global or glocal? Technology has had a major impact on this trend because students have the ability to interact and study on an international level thanks to social media and online education, like MOOCs.

photo_2776

Rahul Choudaha takes a look at the motivations and barriers to students who pursue higher education on an international level. Not surprisingly, mobility is changing based on career goals and financial resources.  Have you seen an increase among international students on your campus? Would you define them as global or glocal?  How has the climate changed?  Does technology play a role?  Would love to hear your thoughts!

by Shannon

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