3 Tips for Managing Your LinkedIn Group
In higher education, one of the greatest services we can provide to people in our community is a space to speak with each other about issues important to us. Whether it’s a professor creating that opportunity in the classroom or an administrator opening up a dialogue at an event, discussion is a vital component to university life. Thus, it makes good sense to create such forums everywhere we’re able, including through social media. Personally, one of my favorite ways to do so is via a LinkedIn Group.
I’ve talked with lots of colleagues who manage a group on LinkedIn for various purposes, and we all have similar questions. Nobody’s saying anything, so how do I encourage conversation? What do I do if there’s too much spam or negativity? What are my real responsibilities as the Group Manager? While my tips won’t be bulletproof, I’d like to share some strategies I’ve seen really work for group management on LinkedIn. The image below of the LinkedIn group manager’s suite, found by clicking on the “Manage” tab in your group, and text will guide the rest of this post.