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Awesome Article Alert: “Global Social Media Check-Up 2012″

If you’re into stats on social media utilization and SlideShare, hang on to your hat because this one is right up your alley.  Burson-Marsteller, a leading global public relations and communications firm, recently released their “Global Social Media Check-Up 2012” and published it to SlideShare.  You can click through pretty quickly, pick up some of the stunning stats about the growth of social networks, and learn how major international organizations are harnessing its power in their work.  Here are just a few points that I particularly enjoyed:

  • Twitter boasts 340 million tweets per day
  • 72 hours of video are uploaded to YouTube every minute
  • The average Facebook page for global companies has increased in community size by 275% since 2010
  • Twitter is the most popular social network among global companies
  • Global companies have multiple accounts on networks to do different things like target geographic regions, target audiences for products, and recruit top talent

In case you missed the link, here is Burson-Marsteller’s “Global Social Media Check-Up 2012″ on SlideShare.  I know there are similar stats compiled out there for higher ed.  Do you have a resource that shows a “Higher Ed Check-Up 2012″ you can share?  Pass it along in a comment!

By Kevin

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