HomeUncategorizedAwesome Article Alert: One...

Awesome Article Alert: One Stat that Explains Why Instagram Is Adding Ads

Is your department on Instagram? If you’re not, you may want to consider joining because “nearly one in five adult cellphone owners uses the app”, according to One Stat that Explains Why Instagram Is Adding Ads, which came out yesterday.

A colleague shared this stat, which comes from the Pew Internet and American Life Project (if you don’t know about this already, bookmark the site now) and it got my attention for a few reasons:

1) That is a LOT of people on Instagram.  The author, Alex Fitzpatrick, captured just why this is a big deal: “Go ask five random people with cellphones (so pretty much anybody, considering 91% of American adults own a cellphone), and at least one of them is likely to say they use Instagram.” So yeah, I agree Alex, that does explain why Instagram is adding ads.  Everyone is on there!

2) I’m a member of the Instagram-ing club.  My department launched an Instagram account this fall to share pictures of our office activities and big events.  While we’re only at 41 followers, we’re excited about the possibilities. For example, we had students share their interview outfits and tag our account to grow followers.  We had 8 students participate.  That’s not a ton, but 8 students is a solid place to start, especially when their own friends liked their Instagram photos (read: viral marketing). Now that Instagram also offers videos, we hope to capture advice from students and alums, too.

3) It’s time to get visual. Instagram helps share your department’s identity in a visual manner (as I discussed a while back in my Pinterest post). Furthermore, if you tag your photos appropriately, you can join in the institution’s identity as a whole which is good for branding, plain and simple. At my institution, I see what the main university account uses as hashtags and I make sure to include those when I post.

What are your thoughts on the Time article? Is your department or school on Instagram? We’d love to hear about your experience and see how you’re using the platform!

by Shannon

Most Popular

More from Author

Higher Ed Marketing Journal Interview on Social Media

I’m excited to share that, earlier this month, friend and co-founder...

Social @ Edu: 2013-14 Edition

Happy New Academic Year! Here at Social @ Edu, Kevin and I...

Read Now

To Pin or Not To Pin: The Debate Over Pinterest Use in Higher Ed

To pin or not to pin, that is the question many colleges and universities are asking themselves about Pinterest today. This platform, designed to organize and share things across the web, has taken off thanks to topics driven by images, such as fashion trends, wedding tips and recipe...

Awesome Article Alert: Know your international student – Global or glocal?

Over the past few weeks, I have found myself engaged in various dialogues about higher education on an international level.  This is largely related to the recent series I organized, How the Internet Changed Career, and working with schools on the other side of the pond.  Speaking...

Higher Ed Marketing Journal Interview on Social Media

I’m excited to share that, earlier this month, friend and co-founder of Circa Interactive, Clayton Dean, interviewed me for an article published on the Higher Ed Marketing Journal.  The article, Social Media and Higher Education: Interview with Kevin Grubb, is live now, and my 3 key takeaways...

Social @ Edu: 2013-14 Edition

Happy New Academic Year! Here at Social @ Edu, Kevin and I are looking forward to the academic year ahead. Today, we want to share a few things we’re excited about, and more importantly, find out what you are looking forward to for the 2013-14 school year. The Career...

Guest Post: The 21st Century Study Abroad Student and Technology

We’re excited to welcome Tiana Tucker as our first guest blogger for the 2013-2014 edition. Tiana is the community manager for an online masters in nursing program, [email protected], from the Simmons School of Nursing and Health Sciences. She previously worked for the Danish Institute for Study Abroad as an...

About Facebook’s IPO? Nope – About LinkedIn’s ROI

It seems like every major media outlet can’t get enough of the buzz about Facebook’s IPO.  With some good reason: it was one of the biggest IPOs in history.  Many kudos to Zuckerberg and his team, but that’s not where I’m headed today. Recently, I attended an event...

A Year’s Worth of Social Media in Higher Education

It’s been exactly one year to the day since “social @ edu” first set out to explore social media in higher education.  Call us sentimental, but we can’t keep ourselves from thinking about all that’s happened during this time – on this blog, in social media, and...

Take Two: Seeds of Possibility in Higher Education

This week, we’re excited to introduce a new feature here on social @ edu, Take Two.  Take Two is a series where Kevin and I will present each of our own perspectives, or takes, on a particular topic at the end of each month. It’s an opportunity...

If Video Killed the Radio Star, Has Mobile Killed the Blogger?

Do you like sequels?  We do.  Especially this one: guest blogger, Megan Wolleben, returns to Social @ Edu.  Do you want to write a guest blog for Social @ Edu?  Tell us about it! Megan is an Assistant Director at the Bucknell University Career Development Center and the...

Conferences & Social Media: Amplified Professional Development

Yesterday, I returned from a trip to Orlando and an energizing conference where social media was ever-present.  I served as a guest blogger for the event, and doing so really got me thinking about social media’s role in conferences; how all of these ways to communicate amplify...

3 Ideas for Your LinkedIn University Page

LinkedIn recently launched a new product for higher education, University Pages.  I was very excited to a be a part of the beta test of this product at my university, and I think this page will be an important part of any institution’s social media strategy going forward....

linkedin

In higher education, one of the greatest services we can provide to people in our community is a space to speak with each other about issues important to us.  Whether it’s a professor creating that opportunity in the classroom or an administrator opening up a dialogue at...