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To Pin or Not To Pin: The Debate Over Pinterest Use in Higher Ed

To pin or not to pin, that is the question many colleges and universities are asking themselves about Pinterest today. This platform, designed to...

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Awesome Article Alert: One Stat that Explains Why Instagram Is Adding Ads

Is your department on Instagram? If you’re not, you may want to consider joining because “nearly one in five adult cellphone owners uses the...

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Awesome Article Alert: Know your international student – Global or glocal?

Over the past few weeks, I have found myself engaged in various dialogues about higher education on an international level. This is largely related...

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Higher Ed Marketing Journal Interview on Social Media

I’m excited to share that, earlier this month, friend and co-founder of Circa Interactive, Clayton Dean, interviewed me for an article published on the...

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In higher education, one of the greatest services we can provide to people in our community is a space to speak with each other...

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Take Two

The University of Massachusetts Dartmouth has been evaluating social media’s return on investment (ROI) in higher education and generated a lot of reactions to their recent report...

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Interview

“There is a ‘curse’ that you’ve probably heard at some point: ‘May you live in interesting times.’ “ This quote kicked off Gary Alan Miller...

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Google+

Today, my social networks were talking about President Obama’s College Scorecard tool, which he mentioned during his State of the Union address this week. The...

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