HomeUncategorizedlinkedin group management

linkedin group management

In higher education, one of the greatest services we can provide to people in our community is a space to speak with each other about issues important to us.  Whether it’s a professor creating that opportunity in the classroom or an administrator opening up a dialogue at an event, discussion is a vital component to university life.  Thus, it makes good sense to create such forums everywhere we’re able, including through social media.  Personally, one of my favorite ways to do so is via a LinkedIn Group.

I’ve talked with lots of colleagues who manage a group on LinkedIn for various purposes, and we all have similar questions.  Nobody’s saying anything, so how do I encourage conversation?  What do I do if there’s too much spam or negativity?  What are my real responsibilities as the Group Manager?  While my tips won’t be bulletproof, I’d like to share some strategies I’ve seen really work for group management on LinkedIn.  The image below of the LinkedIn group manager’s suite, found by clicking on the “Manage” tab in your group, and text will guide the rest of this post.

linkedin-group-management-6319938

A screenshot of the Manager’s navigation bar on LinkedIn, with arrows pointing to areas I’ll discuss below.

1.) Set up Group Rules & Messaging Templates (see arrows 1 & 2).  This is one of the very first things I always suggest in group management.  Rules and Templates help establish a sense of the group’s culture for members both new and old.  The Rules also give you, the manager, the rights to moderate discussions and remove posts or people when necessary.  I’d recommend phrasing the Rules in a more positive tone (i.e. “We encourage members to…”) as opposed to negative (i.e. “Do not…” or “You are not permitted…”).  Assume people are responsible first, as this will encourage your best members to talk freely.  As for Templates, they are a great way to communicate a with potential new member at every step in the process, from their request to join to their acceptance or denial.  My tip: if your group is closed and you will decline people, make sure you explain why, politely, in your Decline message.  I’m always surprised by how many people are thankful for the explanation.

2.) Use the Manager’s Choice feature and Comment on Discussions.  Much more simply said: reward good conversations by promoting them.  You can make any Discussion “Manager’s  Choice” by clicking on its headline, then clicking the small typing above it which reads “Add to Manager’s Choice.”  We’d all do the same in a real life conversation together.  If someone brought up an important issue or point, we’d bring that into focus.  You can also elevate a Discussion on LinkedIn by simply commenting on it yourself, which will draw more attention to it.

3.) Send out Announcements on a regular basis (see arrow 3).  Announcements are a great way to bring people into your group.  An Announcement is a message that will be sent via LinkedIn to each group member’s email address and will be posted as a Discussion in your group.  As a manager, LinkedIn allows you to send an Announcement up to once per week.  That’s a good maximum, as it’s good to avoid being too “spammy” to members.  I like to think of this as another great way to facilitate your conversation in a group.  If something big is happening, make an Announcement.  Is there an event coming up where you might all meet in person?  Did you reach a milestone in your group?  Did a story just break in your industry?  These could all be “Announcement”-worthy topics.

How do you manage your LinkedIn Group?  What advice can you share to make it a great place to communicate?  We’d love to know what tips you have, too.

Most Popular

More from Author

Awesome Article Alert: One Stat that Explains Why Instagram Is Adding Ads

Is your department on Instagram? If you’re not, you may want...

Higher Ed Marketing Journal Interview on Social Media

I’m excited to share that, earlier this month, friend and co-founder...

Read Now

To Pin or Not To Pin: The Debate Over Pinterest Use in Higher Ed

To pin or not to pin, that is the question many colleges and universities are asking themselves about Pinterest today. This platform, designed to organize and share things across the web, has taken off thanks to topics driven by images, such as fashion trends, wedding tips and recipe...

Awesome Article Alert: One Stat that Explains Why Instagram Is Adding Ads

Is your department on Instagram? If you’re not, you may want to consider joining because “nearly one in five adult cellphone owners uses the app”, according to One Stat that Explains Why Instagram Is Adding Ads, which came out yesterday. A colleague shared this stat, which comes from...

Awesome Article Alert: Know your international student – Global or glocal?

Over the past few weeks, I have found myself engaged in various dialogues about higher education on an international level.  This is largely related to the recent series I organized, How the Internet Changed Career, and working with schools on the other side of the pond.  Speaking...

Higher Ed Marketing Journal Interview on Social Media

I’m excited to share that, earlier this month, friend and co-founder of Circa Interactive, Clayton Dean, interviewed me for an article published on the Higher Ed Marketing Journal.  The article, Social Media and Higher Education: Interview with Kevin Grubb, is live now, and my 3 key takeaways...

Social @ Edu: 2013-14 Edition

Happy New Academic Year! Here at Social @ Edu, Kevin and I are looking forward to the academic year ahead. Today, we want to share a few things we’re excited about, and more importantly, find out what you are looking forward to for the 2013-14 school year. The Career...

Guest Post: The 21st Century Study Abroad Student and Technology

We’re excited to welcome Tiana Tucker as our first guest blogger for the 2013-2014 edition. Tiana is the community manager for an online masters in nursing program, [email protected], from the Simmons School of Nursing and Health Sciences. She previously worked for the Danish Institute for Study Abroad as an...

About Facebook’s IPO? Nope – About LinkedIn’s ROI

It seems like every major media outlet can’t get enough of the buzz about Facebook’s IPO.  With some good reason: it was one of the biggest IPOs in history.  Many kudos to Zuckerberg and his team, but that’s not where I’m headed today. Recently, I attended an event...

A Year’s Worth of Social Media in Higher Education

It’s been exactly one year to the day since “social @ edu” first set out to explore social media in higher education.  Call us sentimental, but we can’t keep ourselves from thinking about all that’s happened during this time – on this blog, in social media, and...

Take Two: Seeds of Possibility in Higher Education

This week, we’re excited to introduce a new feature here on social @ edu, Take Two.  Take Two is a series where Kevin and I will present each of our own perspectives, or takes, on a particular topic at the end of each month. It’s an opportunity...

If Video Killed the Radio Star, Has Mobile Killed the Blogger?

Do you like sequels?  We do.  Especially this one: guest blogger, Megan Wolleben, returns to Social @ Edu.  Do you want to write a guest blog for Social @ Edu?  Tell us about it! Megan is an Assistant Director at the Bucknell University Career Development Center and the...

Conferences & Social Media: Amplified Professional Development

Yesterday, I returned from a trip to Orlando and an energizing conference where social media was ever-present.  I served as a guest blogger for the event, and doing so really got me thinking about social media’s role in conferences; how all of these ways to communicate amplify...

3 Ideas for Your LinkedIn University Page

LinkedIn recently launched a new product for higher education, University Pages.  I was very excited to a be a part of the beta test of this product at my university, and I think this page will be an important part of any institution’s social media strategy going forward....